How did flying go from luxury aspiration to contested norm in Sweden?
The “Staying on the ground” movement initiated in Sweden has gained rising influence internationally, indicating the start of an important shift in not just attitudes but also culture regarding travel behaviors and visions of living well under climate change. A recently published paper by LUCSUS PhD candidate Sara Ullström, LUCSUS researcher Kimberly Nicholas and political scientist Johannes Stri
https://www.lucsus.lu.se/article/how-did-flying-go-luxury-aspiration-contested-norm-sweden - 2025-11-21
